GTM Engineer · Lead data & AI workflows · Paris, remote

I build the lead lists other teams give up on.

Targeting, enrichment and AI-native workflows for B2B outbound. I turned years of hands-on list building into an engine that ships a complex, verified prospect database in 10 minutes instead of 2–3 days.

10 min
to build a complex lead file that used to take 2–3 full days
30–50K
leads contacted per month through my list templates at EraB2B
110+
meetings booked in a single week from ~2K contacts
70+
B2B accounts served with custom prospect databases
Lead data built forORANGEAXAILIADAUTOSPHEREECONOCOMLE GOUESSANTELLOHAand 70+ B2B teams
Method

From a brief to a CRM-ready list.

The best outbound copy can't save a bad list. Every file goes through the same waterfall, with every source checked and every contact verified before anyone pays for it.

01

Brief & ICP

Turn “who do we sell to” into criteria a machine can apply: unit, size, signals, roles.

02

Market map

Company registries, open data and scraped directories for an exhaustive account universe.

03

People data

Waterfall enrichment across several providers to find the right decision-makers.

04

Live check

Is this person still in the role today? Verified before paying for a phone number.

05

Ready to send

Emails, mobiles, context: a clean file for your CRM or sequencer.

Complex file, last year2–3 days of manual worktoday5–10 min setup, then it runs
Services

What I do.

◎

Lead-list engineering

Hard-to-target markets mapped end to end: the most precise targeting and the most complete coverage you can get.

ICP mappingWeb scrapingOpen dataMarket sizing
↯

Enrichment & verification

Waterfall enrichment with spend caps and live checks: no budget wasted on people who already left.

WaterfallEmails & mobilesJob-change checksIntent signals
✦

AI-native GTM workflows

Python and LLM agents that run list building on their own, with tests and guardrails, not a fragile pile of zaps.

PythonAPIsLLM agentsAutomation
Selected work

Numbers, not adjectives.

EraB2B · lead-gen agency
30–50K

leads contacted every month through the list-building system and Clay templates I designed, used by ~10 CSMs across ~20 recurring clients.

Team Traction · outbound program
110+

meetings booked in a single week from ~2K contacts, on a 70 meetings/week goal, with ~6K new targeted leads sourced every month.

Orange · recurring data program
€15K/mo

ongoing prospect data program for one of Europe's largest telecom operators.

CaliPlace · industrial marketplace
0 → €30K+

pipeline in year one, starting with no CRM, no data and only referrals: ICP, database, CRM and multichannel campaigns built from scratch.

Toolbox

The stack behind the lists.

The tools every GTM team knows, plus a waterfall of data sources picked market by market.

Prospecting

  • Clay (advanced: tables, waterfalls, templates)
  • LinkedIn Sales Navigator
  • Company registries & open data
  • Custom web scraping

Enrichment

  • 60+ tools and data sources
  • Multi-provider waterfalls
  • Email & mobile verification
  • Job-change and intent signals

Automation & AI

  • Python, REST APIs, webhooks
  • Claude Code and LLM agents
  • Spend caps, caching, tests
  • Git-versioned workflows

Outbound

  • Cold-email infrastructure (domains, mailboxes, deliverability)
  • Copywriting & sequencing
  • Multichannel: email, phone, LinkedIn
  • CRM integration

Providers are chosen per market and per budget; happy to walk through the exact setup on a call.

Experience

From cold calls to code.

Dec 2025 – now

STRIVIA · Co-Founder & CTO

AI-native engine for complex B2B prospect databases.

Paris
2023 – 2025

UNCO · Founder

Independent GTM consultancy: custom lead files and end-to-end cold-email programs.

Paris
2024 – 2026

EraB2B · GTM Engineering Lead

List-building system for ~10 CSMs, 30–50K leads/month.

Remote
2025 – 2026

CaliPlace · Sales Ops & Growth Consultant

Outbound motion built from zero.

Paris
2022 – 2023

Fygr & Cooklane · AE & SDR

Full-cycle SaaS sales, 100–150 cold calls a day.

France
2021 – 2022

Med'Oc Logiciels · Business Development Director

Opened the Moroccan market for a healthcare software company.

Morocco
Maxime Baugé speaking on stage at Morocco Medical Expo 2022
On stage · Morocco Medical Expo 2022
About

A seller who learned to build.

I started on the phone: 150 cold calls a day, then opening a new market in Morocco for a healthcare software company, from mapping the ecosystem to building the first distributor network.

Every time, the same thing made or broke the quarter: the list. So I went deep on it. Scraping, enrichment, Clay, then Python and AI agents, until the know-how fitted in a system that runs on its own.

Today I'm the person sales teams call when the market is too niche, too fragmented or too messy for off-the-shelf databases. MSc in International Sales & Negotiation, IÉSEG (AACSB, EQUIS, AMBA). French native, fluent in English.

Resume (PDF) →
Maxime Baugé
Maxime Baugé · GTM Engineer

Got a market nobody can list?

Tell me who you want to reach. I'll tell you how many there are, and how to get them.